Nonprofits and technology are not always thought of as going hand in hand. However, for nonprofits to stay relevant, they must adapt to the rapidly changing world around them. Here are a couple of reasons every nonprofit needs technology to stay top of mind to their donors, as well as reach new audiences.

1. Digital Presence + Engagement: We are in a digital age, and having a solid online presence is necessary for all nonprofits to reach and engage with their supporters, both new and old. Some ways to do this are by making sure your website is user-friendly and that you are actively posting on social media. Social media can be an easy way to reach new audiences, spread the word about your work, or cause more casually. Posting things like statistics about your work or stories of your impact can help you stay at the top of your mind and increase awareness. 
2. Data-driven Decision-Making: Embracing data-driven decision-making processes not only improves operations as well as program effectiveness but also shows accountability to people interested in your cause. This is a key reason that all nonprofits need to utilize technology. Having accurate data can inform every aspect of your work, from programs analyzing your work and impact to using tools like Sprout Social or Pardot, which can help measure the effectiveness of your marketing strategies and online presence. Collecting data related to your programs, fundraising efforts, and impact metrics can help nonprofits gain insights that optimize their strategies and allocate resources efficiently.
3. Innovation and Collaboration: In the face of evolving challenges and complex societal issues, nonprofits must foster a culture of innovation and collaboration. This involves exploring new approaches, technologies, and partnerships to address issues more effectively and efficiently. Technology can bridge the gap between many non profts and the impact they are striving to have by helping them to be more efficient and allowing them to expand rapidly. Embracing innovation allows nonprofits to adapt to changing circumstances, experiment with new solutions, and stay ahead of the curve. Collaborating with other organizations, businesses, government agencies, and communities can amplify the impact of their efforts and drive sustainable change on a larger scale. Learn about how technology is being used to make an impact in the foster care system.